As part of our “Bring What You Bring – Women in Leadership” blog series, we’re celebrating several of our women in leadership to find out what they bring to the organisation.
Meet Cristiana Darra. She’s Principal Consultant, Presales.
What does a Principal Consultant, Presales do?
Cristiana takes a leading role in specifying technical solutions, writing proposals and tender, building custom presentations/demonstrations and delivering Proof Of Concepts (POC).
“My job is to support sales productivity and deal flow by securing the “technical close’ in complex environments. I collaborate with sales, services, engineering, and technical support resources to ensure proposed deals include technical solutions that accurately address customer needs, and are appropriately supported by key customer technical decision-makers. “
Bring What You Bring
At CA, employees are encouraged to work with one another and build on each other’s strengths to create richer results. This ‘Bring What You Bring’ ethos is spread right across the organisation and when speaking to Cristiana about what she brings to CA she told us that her main asset is empathy, as she strongly believes in the need to create a trustworthy relationship with customers.
“I always do everything I can to create the right level of empathy. I do not work (only) to sell. I work with the precise goal of helping customers achieve their goals. I believe that this attitude is appreciated by customers who take a serene and collaborative attitude towards me. This helps to create the basis for customers and CA success”
One piece of advice for current or future Women Leaders
Cristiana’s advice to current or future female leaders is to not focus on being a women in business, but to put that girl power into being the best version of you.
“It happens sometimes that women are on the defensive, waiting to react to a skeptical attitude from clients or colleagues. It happened to me when I was younger. Thoughts of this type only produce one result: a distraction from the ultimate goal. The reality is that in the end, there is no interest in anyone, man or a woman, unless you excel and lead by example. Count only on what you have to say and what you can do.”
My female inspiration
Cristiana has many female and male role models but mentions her biggest inspiration is Fabiola Gianotti.
Fabiola Gianotti, currently CERN Director-General was the first woman to hold this position. Her smile is always a source of inspiration for Cristiana.
“Generally speaking, I feel a great admiration for all women who are so strong and who aren’t afraid to feel frail or weak in particular situations. Having confidence in yourself and in our own capacities does not mean to be robots. Women cry more easily than men. So? Does this make us less valuable professionals? Absolutely not. I have never had a precise reference model, but I do have a great admiration for Fabiola Gianotti.”
Women in Leadership qualities
CA Technologies has a core of DNA that align with the companies mission, to eliminate the barriers between ideas and business outcomes. She has selected the most important DNA traits that she feels will make you a successful woman in leadership at CA Technologies.
“Uncompromising Integrity – because passion for my job forces me to always honor my commitments. Authentic – because I try to be open and transparent, as often as I can.”
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Cristiana Darra – Principal Consultant, Presales
Connect with Cristiana on LinkedIn here